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1SEC TRAINING

secretariat.mores@gmail.com (MORES Secretariat) — Tue, 22 Oct 2019 09:39:58 GMT

Guidelines in using the MORES 1SEC

GENERAL MEMBERSHIP MEETING OCT 2019

Tue, 22 Oct 2019 09:26:43 GMT

52 Things We Wish Someone Had Told Us About Customer Analytics - Mike Sherman

MORES ESOMAR CONFERENCE 2019

Tue, 15 Oct 2019 05:05:04 GMT

Always Under Innovation

PMR 2019 RELOADED

Mon, 26 Aug 2019 13:13:29 GMT

UPGRADING THE MR BASICS

Our world today is not the way we knew it when we were younger. The influx of technology and the speed of information have totally changed every framework and landscape that we have learned and experienced and in the advent of digital age, changes in customs, traditions, behaviors and thinking have moved along in a rather overwhelming speed.

This demanding situation does not spare the realm of marketing research. With ever changing preferences of people, more complicated demographics, and the further digitalization of methods, practitioners, both novices and veterans, need to respond accordingly or otherwise face extinction.

And this very need to level up has been the primary goal of MORES in the programming of the recently concluded “Practical Marketing Research: Reloaded” last 2nd of August, 2019. With continuous learning as the major tool, MORES programmed a 2-day seminar for novice MR players with topics on Marketing and Business Ethics (Ms. Berna Felix-Pineda of Ramcar), The Research Plan and Design (Ms. Vicky Abad of Kantar), Qualitative Research Methods (Ms. Issa Baron of Good Thinking), Quantitative Research Methods (Mss. Alona Manaog-Reyes of Firestarters and Myles Rivera of Good Thinking,) and Data Analysis and Research Report Writing (Ms. Vermailene Barrios of Nielsen).

In view of the MR veterans, the PMR Day-2 has been loaded with Market Research and the Digital Space (Mr. Mark Alvares of ABN Impact), Practical Market Research in a Business Setting (Mr. Lester Sualog of System 1), Introduction to Data Analytics (Mr. Andrew Syling of Globe), and Online Research (Mr. Mani Padmanabhan of Dynata).

Kudos to the Professional Development Committee headed by Ms. Avon Mananquil and her team from Vistaland namely Mr. Ferdie Guiab and Czareen Gener, with Ms. Bernadette Suba of Kadence International, the driven crew behind the success of this year’s PMR.

1SEC: Done and Launching 2019

Thu, 13 Jun 2019 06:51:41 GMT

The MORES 1SEC System is a result of careful, collaborative, scientific, professional partnerships spanning years of planning and dedication of the Philippine marketing research and statistical communities designed for a dynamically changing consumer market

Divide and… delight! The reality for any marketer and social policy maker is that needs and tastes vary across groups of consumers. However, for decades, how groups of households are classified varies from one research house to another. For example, the SEC grouping ABC can be 10% in one agency and 5% in a different agency.

Good news: MORES is done and launching the first harmonized SEC instrument. The project is a major output of the MORES 1SEC Core Team and the MORES Research Committee under the collaborative leadership of MORES President Evelyn Aguilar in partnership with PSA’s Dr. Lisa Grace Bersales, research agency heads, academe and funding institutions.

Tech-Open. On the surface, the 1SEC is a technology-open, user-managed scoring system. Users can opt to use the tablet or paper-and-pencil to classify households.

Model-Based. The model is baed on the 37,000+ Family and Income Expenditure Survey (FIES) of the Philippine Statistics Authority (PSA) for 2008, 2012, and 2015. The first models were featured in 2012 as shared in the MORES National Congress. Then presented as a scientific paper in the 2013 DEVSTAT with Dr. Mahar Mangahas (SWS), NSO Chief Bobby Ericta, john Smurthwaite (ESOMAR, APAC) on the panel.

Massive Instrument. Pres-Test is a two-wave pre-test research participated in by MORES members. Wave1 was funded by the World Bank and assisted by the PSA trained and guided MORES in aligning questionnaire items with the national survey definitions. Several workshops were conducted to refine the first-cut instrument. Thanks to PSA and MORES leadership, Wave 2 pre-test kicked off in the wake of a typhoon, involving 10,000+ probability sample on no less the quarterly Philippine Statistics Authority (PSA) Labor Force Survey, covering urban and rural areas, for all the country’s 16 regions.

Scientific. The approach is a blend of classical ordinal logistic regression with 21st century machine learning and big data approaches (decision trees, bagging, boosting, neural net algorithms) under expert hand of the University of the Philippines School of Statistics. It’s based on a scientific approach employing statistical methodologies.

Future-Proofing. In an age where change will just happen faster, the 1SEC Team believes that the 1SEC should be an ongoing consumer segment standard check that’s a lock-step ecosystem between MORES, PSA, PSRTI, PSA, UPSS and the various agencies.

1SEC FEVER IS HERE!

Thu, 30 May 2019 05:24:22 GMT

Realization of MR Industry Milestone

The 1SEC Project results were presented among major research industry stakeholders on May 28, 2019 at the UP School Of Statistics, Diliman QC. The event was attended by Michelle Viernes (PSA), Nancy Silloco (Premise), Mukund Sharma (Nielsen), Toni Tejero (Ipsos), Ferdie Frejas (Head, MORES’ Research Standards), Vicky Abad (MORES’ BOD), Nicco De Jesus (Head, 1SEC Project), RJ Esteban (PSRC), Ana Macaraig (PSRTI), Van Supranes (UP Stat), Meg Escobido (Unilab) and Emil Daroy (MORES), Lou-Ann Navalata (Nielsen), Marie Lee (Ipsos), Evelyn Aguilar (MORES President), Dr. Josie V. Almeda (Exec. Director, PSRTI) and Assoc. Prof. Genelyn Sarte (UP Stat).

The 1SEC Project is a research industry milestone completed thru collaborative efforts of the Marketing and Research Society of the Philippines (MORES), Philippine Statistics Authority (PSA), Philippine Statistical Research and Training Institute (PSRTI), UP School of Statistics and various research agencies in the Philippines.

The official launch will be done during the General Membership Meeting of MORES on June 7, 2019 at the Bayanihan Center of Unilab . Interested parties may visit the www.mores.org.ph or contact MORES secretariat at 567-9121 or secretariat.mores@gmail .com or thru fb page: moresphilippines

1SEC Project

Wed, 09 Jan 2019 06:32:35 GMT

Finally, a united Socio-Economic Classification in collaboration with the PSA #datapower

Data Privacy

Sun, 01 Jul 2018 14:18:25 GMT

Advocating individual's privacy is our key social responsibility.

Practical Marketing Research

Thu, 28 Jun 2018 14:44:52 GMT

Continuous learning of research know-how open to all #learnresearchbetter

Operations Learning Session

Thu, 28 Jun 2018 14:44:52 GMT

Updating research skills thru hands-on sharing of experiences from experts #seasonedgurusofresearch.