Upholding the highest standards of Marketing Research in the Philippines

Marketing and Opinion Research Society of the Philippines

Vision

To create an outstanding climate of support and be the center of excellence for market, opinion, and social research and analytics organizations and practitioners to advance the value of research in decision-making.

Who We Are

As the premier marketing and opinion research organization in the Philippines, MORES commits to unite the MR industry by providing distinction among its members through innovative workshops and trainings, seamless network access and resource sharing among professional members, and the maintenance of the high standards and ethics in the conduct of marketing research. 

Objectives

  1. Upgrade the research profession by promoting and ensuring that high standards are maintained by its members in the conduct of marketing and opinion research according to generally accepted scientific methods.
  2. Promote public understanding and appreciation of the nature and value of research as a management tool.  
  3. Formulate the Code of Ethics for members and to ensure observance of the Code’s provisions.
  4. Foster fellowship among practitioners respecting each other’s professionalism and recognizing that trade secrets are to be respected.  
  5. Serve as the focal point for the exchange of information and ideas.
  6. Encourage the development of new techniques and methodologies in marketing and/or opinion research.
  7. Serve as coordinating body to meet common problems and to act as spokesman of members whenever necessary.

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40 Years in Championing Professional Marketing Research

JOIN US

Brace yourselves for an extraordinary journey into the future of insights and innovation at MORES Congress 2024!


We're thrilled to introduce our keynote speakers who will ignite your imagination and lead you into uncharted territories of knowledge:


Day 1: What's New: Reimagining Today's Research will feature the esteemed Ms. Bernadette Romulo-Puyat, Deputy Governor of the Central Bank of the Philippines!


Day 2: What's Next: Navigating Tomorrow's Needs will showcase the brilliance of Dr. Iris Tan, Chief of the UP Manila Medical Informatics Unit; Director, UP Manila Interactive Learning Center; Professor 12, UP College of Medicine.


Prepare to be inspired, enlightened, and propelled into the future like never before!


Secure your spot now at http://www.morescongress2024.com and join us on this epic journey.


Register now at http://www.morescongress2024.com



#MORES2024 #MarketInsights #ResearchReimagined

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Join us for an enlightening journey into academia's future with our stellar lineup of speakers at "Fostering Future Minds" on Day 3!


Session 1 caters primarily to educators, offering cutting-edge curriculum strategies and insights to empower teachers in shaping tomorrow's academic landscape.


Session 2 is open to both teachers and students, unlocking market-ready skills and providing valuable learning opportunities for all participants.


Secure your spot now at www.morescongress2024.com and be part of shaping tomorrow's academic landscape!




Step into the future with our incredible lineup of speakers at "Navigating Tomorrow," Day 2 of the congress!


From unraveling the AI-luminating horizon to exploring the future frontier of product experience, our sessions promise to be enlightening and inspiring.


Secure your spot today and register now at www.morescongress2024.com!


#MORES2024 #MarketInsights #ResearchReimagined

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Introducing an exhilarating journey into the future of market research with our Day 1 program: Reimagining Today's Research!


Dive into cutting-edge topics and innovative strategies reshaping the industry landscape, and prepare for a transformative journey that will reshape the landscape of Market Research.


Join us from May 9-11, 2024, at Marquis Events Hall, Taguig, as we pave the way for the future of Market Research.


Stay tuned for more updates, and secure your spot now at http://www.morescongress2024.com.


#MORES2024 #MarketInsights #ResearchReimagined

MORES Congress 2024: National Insights and Market Research Congress


Join us for the MORES Congress 2024: National Insights and Market Research Congress, happening from May 9 to 11 at Marquis Events Place, BGC.


Experience three impactful days of industry insights, networking, and innovation!

Don't miss out on this immersive experience where tradition meets innovation.


Reserve your slot now at www.morescongress2024.com.


See you there!


#MORESCongress2024 #ResearchReimagined

Secure your slot with our Early Bird offer!


Registration is now open – dive into our lineup of expert speakers and insightful sessions. Don't miss out, reserve your spot today!


Join us for The National Insights and Market Research Congress and be inspired by the best in the business!


 May 9-11, 2024

 Marquis Events Place


Register now at

http://www.morescongress2024.com


#MORES2024 #MarketInsights #ResearchReimagined


A big thank you to our sponsors for their invaluable support in making this event possible!



Your contributions are instrumental in bringing our vision to life and creating an unforgettable experience for everyone involved. We deeply appreciate your partnership and generosity.


Join us by registering on our website and be part of this incredible event: http://www.morescongress2024.com


#MORES2024 #MarketInsights #ResearchReimagined

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Get ready to be inspired and learn from our lineup of speakers for Day 3: Educating Tomorrow’s Researchers. Prepare for a day of enlightenment and join us as we delve into the latest trends and new approaches in market research. 


More speakers to be announced soon! 


May 9-11, 2024

Marquis Events Place


Register now at http://www.morescongress2024.com


#MORES2024

#MarketInsights

#ResearchReimagined

The excitement is ongoing as we reveal our esteemed lineup for Day 2: Navigating Tomorrow, representing the apex of innovation from leading companies across all industries.


These forward-thinking visionaries are poised to lead the path forward with their valuable insights.


More speakers to be announced soon! 


May 9-11, 2024

Marquis Events Place


Register now at http://www.morescongress2024.com


#MORES2024 #MarketInsights #ResearchReimagined

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We're thrilled to unveil the initial roster of industry experts for Day 1: Research Reimagined, hailing from top-tier corporations and companies. These visionaries are at the forefront of innovation and are ready to share their insights with you.


Join us for The National Insights and Market Research Congress and be inspired by the best in the business!


May 9-11, 2024

Marquis Events Place


Register now at http://www.morescongress2024.com


#MORES2024 #MarketInsights #ResearchReimagined

The wait is finally over—we're thrilled to announce the launch of our official #MORESSCongress2024 website!


Get ready to join us on a journey shaping the future of Market Research at the National Insights and Market Research Congress happening this May 9-11, 2024 at Marquis Events Hall, Taguig.


Prepare to be inspired by our incredible lineup of speakers from various industries, including Ipsos, Kantar ph, Metrixlab, Meltwater, Dooblo, UM Ph, NuWorks Interactive Labs, Ogilvy, Globe, and so much more!


Over three insightful and impactful days, industry pioneers, together with forward-thinking innovators, will emerge into a collaborative event designed to challenge traditional perceptions, explore uncharted territories, and reimagine the pivotal essence of how insights are garnered.


Don't miss out—register now at www.morescongress2024.com for early bird tickets!


#MORESCongress2024 #ResearchReimagined #MarketInsights

To our fellow and aspiring researchers, your voices have echoed, and we’ve answered the call!


Introducing the MORES Congress 2024, National Insight and Market Research Congress! Join us for three impactful days from May 9-11 at Marquis Events Place, BGC.


This immersive experience is crafted to bring together industry experts, thought leaders and the promising young minds of tomorrow. Seize the opportunity to be part of a dynamic community where tradition meets innovation.


We eagerly await your participation in this tapestry of excellence, save the date! See you!


#MORESCongress2024 #ResearchReimagined




We're slowly unraveling the details of our highly-anticipated event, and the first piece of the puzzle is here!


Can you guess where we’ll set the stage for our upcoming groundbreaking event?


#MORESCongress2024 #ResearchReimagined


Use #ResearchReimagined to connect with traditional and modern market researchers. 


Let's create a space for sharing experiences, networking, and fostering innovation in market research! 🚀 


Revealing SOON.


#MORESCongress2024 

Countdown Alert! We'll unravel hints about our event, fostering collaboration and knowledge exchange. 


📍 Event: MORES Congress 2024
📅 Date: May 9-11, 2024


Save the date as we pave the way for innovation in market research! 


#Countdown #MORES2024 #ResearchReimagined


Exciting News! Something groundbreaking is on the horizon. 


Save the date and get ready to unite, collaborate, and share industry knowledge like never before! 🌟


#MORES2024 #Teaser


Induction of 2024 MORES Board of Directors led by Senator Win Gatchalian

Congratulations to our new set of Officers!

Meet the NOMINEES for the 7 vacant seats on the

MORES BOARD for 2024.

MORES' 4th General Membership Meeting, Election and Christmas Party

 

Hello MORES members and friends! We hope you are all well and enjoying the busyness of the last quarter

Sending you another invite for our MORES GMM 4, an afternoon of learning and a night of thanksgiving / year end celebration for a successful year of collaboration and sharing of insights about the research industry. With great honor and pride, we are also introducing you our ROSTER OF SPEAKERS who will talk about ROLE OF EMOTIONS in their respective fields. We all know that consumers are not always rational individuals and their emotions act as a source of information in their decision-making. Emotions are key indicators not only of individual purchase and usage BUT also the likelihood of continuing on the customer journey from selection to brand loyalty and inspiring others to take that journey as well.


For the whole duration of the event, we will also be having our Election of the new set of MORES Board of Directors. 

For attendance confirmation/registration, please use this link https://forms.gle/3MXDQZsmoMLbeZ389

*Please disregard if already registered


For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.


MORES' PMR Basic 2023


This year, MORES PMR is very glad to announce that the PMR Basic 2023 series will again be conducted face-to-face. This is to allow in-depth discussions and exchange which we feel is integral to the learning process. 


The course entitled "Grounding our Market Research" will be scheduled on November 9-10 at the ACE Hotel, Pasig City.  The course is designed to build stronger MR foundations particularly for our new practitioners. We will discuss market research tools, approaches and frameworks in order to allow and facilitate a more effective client-agency dialogue, particularly in drawing out business issues and decisions. 


The course rates will be as follows:

  • Corporate Members - Php 11,200 (after 20% discount)
  • Individual Members - Php 12,600 (after 10% discount)
  • Regular Rate - Php 14,000


For more information/registration, please reach out to MORES Secretariat or register by clicking the poster or this link: https://forms.gle/4Hut1wexnqSxSvH78


Click here to view the detailed schedule.

MORES' 3rd General Membership Meeting

 

Meet our speakers for our upcoming MORES 3rd General Membership Meeting on September 21 (Thursday) at 2:00-4:00pm via ZOOM. With the topic "From Talk to Action: Journey to Impactful Sustainability" our respectable guests shall talk about sustainability from different perspectives – government, corporate and market research. Plus, we will be showing clips from ESOMAR webinars with regional packaging insights and sustainability experts from Danone and Lazada Group. 


Let us make our campaign for sustainability truly impactful and meaningful. See you there!!!


Click the link to register: https://forms.gle/zd5587ZkMs7arcTb9

*Please disregard if already registered


For inquiries, please contact the Secretariat at  secretariat.mores@gmail.com or 09451089627.


MORES' PMR Advanced course: A move towards a SMARTER PERSPECTIVE


We are thrilled to announce the highly esteemed speakers who will be gracing the upcoming MORES PMR Advanced on

August 4, 2023 (Friday), from 9:00 am to 4:00 pm. The event will feature an exceptional lineup of experts who will inspire you.


To secure your spot, kindly register by clicking on the following link: https://forms.gle/8yoYERAaeBSMn4AA8.


Don't miss out on this incredible opportunity to expand your knowledge and network with industry professionals. We anticipate an engaging and enlightening event that will leave you with valuable insights to enhance your professional journey.


Thank you for your continuous support, and we eagerly look forward to seeing you at the MORES PMR Advanced training!

  • GMM 2

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MORES' 2nd General Membership Meeting


We are delighted to share snapshots from our 2nd General Membership Meeting (GMM), last June 22 at Crowne Plaza in Ortigas.


Thank you all for coming!! Your presence and active engagement greatly contributed to the success of the event.


We look forward to seeing you on our 3rd GMM!


ESOMAR - Your invitation for the Amsterdam Congress and

the Associations Leaders Summit

 

The ESOMAR (European Society for Opinion and Market Research) is inviting the MORES members to the upcoming ESOMAR Congress in Amsterdam, on September 10 - 13, 2023. They have lined up exciting sessions, workshops and panel discussions aimed at "charging up" the market research industry.


Here are some must-see presentations you won't want to miss:


  • Making Relationships Count. Quantifying the human-centric factors driving business success, Jami Guthrie, Vice President, Consumer Insights at McDonald's, Manila Austin, PhD, VP, Global Head of Research Innovation at C Space, and Peter Fader, Professor of Marketing at The Wharton School.


  • Self(Ish): Redefining Motherhood As A Transformational Journey, Not A Role, francky david, Global Consumer & Health Care Professional Insights Manager - Nestlé Nutrition at Nestlé, and Nathalie Coste, Founder of Lovebrands.


  • Creating the Beauty Insights that Move Africa. AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent, Kambe Mwaba, Head of Evaluation Intelligence at L'Oréal Sub-Saharan Africa, and Christine Laurenssen, Business Director Africa at MDI (Mobile Digital Insights).


  • Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale? A research framework for meta-analysis of video ads by combining machine learning and human encoding, Minh Nguyen, Senior Marketing Research Manager, Google Japan.


The ESOMAR Congress offers a unique opportunity to network and learn from industry experts.

For more information, please visit their website through this link 
https://rb.gy/ieog5.

MORES' 2nd General Membership Meeting Invite

 

Join MORES' 2nd GMM on June 22, 2023 (Thursday), 2:00 to 4:00 P.M. at Crowne Plaza, Ortigas, Pasig City.


Please be advised that admission is FREE for ALL CURRENT MORES Members and a minimal registration fee of

Php 1,000.00 will be charged for non-members

NOTE: No cancellation, no refund once payment is received.


Should you have any questions or concerns, please do not hesitate to contact us.


Thank you and see you on June 22!


MORES' Community of Insighting (COI)



We are happy to announce the newest knowledge sharing venue created by MORES... MORES Community of Insighting (COI).

Join the kick off session about D' GenZs on

Friday, May 19, 2023, 8 to 10am at McDonalds Emerald Avenue, Pasig City.

There are 25 limited slots only.


Click the link to register 

https://forms.gle/jcEWpgS9VJV7Q9Pi8


"Together, let's have a hearty breakfast for our mind and body."




MORES' 1st General Membership Meeting

Join MORES' 1st GMM on April 13, 2023 (Thursday), 2:00 to 4:00 P.M. at Crowne Plaza, Ortigas, Pasig City.


Please be advised that admission is FREE for ALL CURRENT MORES Members and a minimal registration fee of Php 500.00 will be charged for non-members. 


Should you have any questions or concerns, please do not hesitate to contact us.

Induction of 2023 MORES Board of Directors led by PSA Usec. Dennis Mapa.

Congratulations to our new set of Officers!

We are pleased to announce the 6 new members of the

2023 MORES Board of Directors


The COMELEC would like to thank everyone who attended the MORES GMM, Elections & Christmas Party,  those who voted remotely/in absentia, those who nominated proxies to ensure their votes would be counted, and the proxies who went out of their way to accommodate the request. The success of the election is all thanks to you! 


Let us all extend our Congratulations to the new board members, and we sincerely hope that you will continue to support MORES this 2023.


Happy Holidays everyone! 

Your COMELEC (Berna, Nonoy, Caloi, Mikee)

Meet the NOMINEES for the 6 vacant seats on the

MORES BOARD for 2023.


MORES' 4th GMM, Election and Christmas Party



Come to our MASKARADE 2022 Party on Thursday, December 1, 2022 at Tipsy Pig, Estancia from 4:00 to 8:00 pm.


As we unravel the season, we reveal stories from Aboitiz' Biz as Migs Ragudo brings us insights from the front room and Rhoel Racheta highlights machine learning from the back coming to the front. 


We reveal our 2023 MORES Board as we elect them to their post.


Come in your most creative mask and let us all have fun!






MORES PMR Basic 2022


We invite you to attend MORES' Practical Marketing Research Basic 2022 Training on August 25 and 26, 2022 via Zoom.


For queries or concerns about this event, please do not hesitate to contact us.


MORES Honorary Members


Let us welcome the MORES Honorary Members presented during the 2nd GMM last July 28, 2022.

MORES MetaView of Consumers and Shoppers in the P2Y


We would like to express our sincerest gratitude to our Data Partners who shared some pieces of their great work.

We hope for the continued support of everyone to various MORES activities.

MORES, the Marketing & Opinion Research Society of the Philippines, is the premier professional organization of marketing and opinion polling agencies, and market research practitioners in the Philippines. We have always resolved to uphold the highest professional standards in delivering the most precise and representative feedback and insights decision makers and stakeholders require for either making informed decisions or reflecting on prevailing public opinion.                             

 

MORES supports companies who deliver results with consistency and reliability. Companies such as SWS and Pulse Asia have shown its commitment to use scientific methods to provide public opinion representative of ANY population of interest. 

 

Surveys nowadays cannot only be good. It has to be excellent. That is why we at MORES stand by the professional pollsters that have provided customers and the critical public a solid track record in delivering consistent and unbiased research, but also transparency and persistency in communicating these results in the best possible way. 

 

We believe our stakeholders have gained a much better appreciation of the stakes behind public opinion not just on horse race predictions but on public issues as well.     


In celebration of the upcoming International Market Research Day (IMRD), we will have our 1st GMM on May 5, 2022 from 2pm to 4pm with the theme “Sustainability in Market Research”.

MORES 2020 on Review

MORES 1st General Membership Meeting
March 25, 2021, 2:00 - 4 :00 PM
via Zoom Meeting

MORES Board of Directors 2021
Inducted by PSA Usec. Dennis P. Mapa, Ph.D.
Practical Marketing Research (PMR)
Level 2 - Part 1
MORES' Online Research Position Statement
2nd General Membership Meeting

Meeting link and codes will be sent to those who pre-registered.

See you all there!
MORES 2019 on Review

International Market Research Day



We hope you joined the event to celebrate the 

2020 International Market Research Day! 

Market Masters Conference 2020

MORES Philippines supports the 11th Market Masters Conference!

The Mansmith Market Masters Conference is back in 2020 with 15 high-powered CEOs 
in 5 high-impact sessions.

RARE all-CEO panelists. RARE personal appearance. 
RARE insights sharing in the Philippine-setting.
1st General Membership Meeting

Members and non-members are all invited to attend. Presentation of Corporate Membership package, 1SEC and other developments are to be discussed.

See you all there!

MORES Board of Directors 2020
Inducted by National Statistician Dennis P. Mapa, Ph.D.

PRACTICAL MARKETING RESEARCH 2019 

Get the latest MORES news

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