ABOUT US
Objectives
- Upgrade the research profession by promoting and ensuring that high standards are maintained by its members in the conduct of marketing and opinion research according to generally accepted scientific methods.
- Promote public understanding and appreciation of the nature and value of research as a management tool.
- Formulate the Code of Ethics for members and to ensure observance of the Code’s provisions.
- Foster fellowship among practitioners respecting each other’s professionalism and recognizing that trade secrets are to be respected.
- Serve as the focal point for the exchange of information and ideas.
- Encourage the development of new techniques and methodologies in marketing and/or opinion research.
- Serve as coordinating body to meet common problems and to act as spokesman of members whenever necessary.
Board of Directors
Commitees
Programs Committee - In-charge of the overall programming of GMMs and other special events of MORES, e.g. Congress. Deals with the flow of the program, current issues to be covered and the speakers to be invited
Membership Committee – specializes on member recruitment, engagement and monitoring. Assists the members with all their inquiries related to their membership
Professional Development Committee – focuses on crafting training modules for the professional development of members. Organizes key topics together with the sequence and flow based on the assessed needs of the members
Professional Standards Committee – acts as the help desk for queries on research standards and code of ethics. Keeps updates on current issues affecting the industry
Research Standards Committee – works on the development of new methodologies and techniques and formulates best practices
Objectives
- Upgrade the research profession by promoting and ensuring that high standards are maintained by its members in the conduct of marketing and opinion research according to generally accepted scientific methods.
- Promote public understanding and appreciation of the nature and value of research as a management tool.
- Formulate the Code of Ethics for members and to ensure observance of the Code’s provisions.
- Foster fellowship among practitioners respecting each other’s professionalism and recognizing that trade secrets are to be respected.
- Serve as the focal point for the exchange of information and ideas.
- Encourage the development of new techniques and methodologies in marketing and/or opinion research.
- Serve as coordinating body to meet common problems and to act as spokesman of members whenever necessary.
Board of Directors
Commitees
Programs Committee - In-charge of the overall programming of GMMs and other special events of MORES, e.g. Congress. Deals with the flow of the program, current issues to be covered and the speakers to be invited
Membership Committee – specializes on member recruitment, engagement and monitoring. Assists the members with all their inquiries related to their membership
Professional Development Committee – focuses on crafting training modules for the professional development of members. Organizes key topics together with the sequence and flow based on the assessed needs of the members
Professional Standards Committee – acts as the help desk for queries on research standards and code of ethics. Keeps updates on current issues affecting the industry
Research Standards Committee – works on the development of new methodologies and techniques and formulates best practices
About MORES
MORES is the premier professional organization of marketing and opinion polling agencies, and market research practitioners in the Philippines.
Marketing and Opinion Research Society of the Phils.